Behind Tiny Viking Co

Since I was a little kid, I have always had a love of art and design. Whether it was birthday cards, board games, origami or drawing, I was always making or creating something.

Then somehow, I turned it into a business. I started a collection of stationery products under Malvolio many years ago – the graphic design studio I run with my husband Chris and our incredible team – partly to add some colour to our rather white workspace. Plus, I wanted to get back into drawing by hand (something I had put on the back burner for years, as most commercial design we do is computer-based).

I put some greeting cards in our front window display for fun, and they sold. I then had requests for more eccentric cards – and they sold. So I just kept drawing, adding new products along the way…and they just kept selling.

The stationery product line outgrew being a side project of Malvolio, so in 2016 it was time to give it an identity of its own: Tiny Viking Co.

Why the name? When I named Tiny Viking Co, our (then little) boys were called “the vikings” by their Nanna. They didn’t stay as tiny vikings for too long, but this business will always be my little dedication to them. Today, I am a mum of four amazing little humans who keep my hands and heart full.

But no matter how full my hands are, I will always continue to draw and create.

– Sarah xo